Monday, October 25, 2010

Dilmah News-USA

Read All About It!
Let's take a peek.

What American icon is @ The Thanksgiving Parade in NYC? Macy's! Dilmah can be purchased at the World's Largest Department Store located at Herald Square NYC. 26 Flavors to choose from, one bound to be your favorite. Macy's Cellar Bar & Grill serves Dilmah exclusively serving the finest tea brimming with 50% more antioxidants, handpicked, harvested and packaged at the source. Freshness as if picked yesterday. Good food, good company and Dilmah the finest tea on earth.
Next we have in the city of Detroit, Michigan, Andiamo Italia Ristorante.  
11 Unique Settings and 11 Authentic Italian experience. Offering an intimate ambiance for that special occasion or an experience, just because. Dilmah served to a tea enthusiast in mind. 
Merrill J. Fernando, Founder and a Lifetime Teamaker who knows about Ceylon Tea. 100% Pure Ceylon Single Origin.
Let's meet the Chef's of Andiamo Italia Locations;   Chef Pete Lech- Warren, Chef Jeff Maiuri- Trattoria Grosse Point Woods,  Chef Jerry Bain- St. Clair Shores Lakefront, Chef Joseph Parrino- Bloomfield Township, Chef Stephen J. Kucio Jr.- Royal Oak, Chef Quirt Edwards- Sterling Height, Chef Mike Osinski- Dearborn, Chef Edward L. Baily- Detroit Riverfront, Chef Danny Guiterrez- Novi, Chef Brad Schmidt- Livonia,  and 
Executive Pastry Chef- Chef Chuck Dill for Andiamo Italia Locations
Andiamo Italia, Fantastica Cucina Italiana served with Dilmah tea.... smell the aroma.... taste the flavor, leads to contentment.
Another Detroit Dilmah debut

 In Metro Detroit Tre Monti Ristorante tantalizes the the most discerning palates. Only Dilmah tea  was properly introduced as the perfect match for every creative gastronomic feat. Located in an elegant facility behind the San Marino Club. Tre Monti Ristorante offers exquisitely prepared and elegantly presented fine dining in classic Italian surroundings.

Dilmah , Return to Real Tea, A discerning tea drinker can tell the difference.

Congratulations UBG and the Dilmah Team.

Tuesday, October 19, 2010

Dilmah announcing new Exotic Range Flavours @ SIAL Paris

Dilmah will exhibit this year as well at SIAL, the Global Food Marketplace in France from the 17th – 21st October. Established in 1964, SIAL is one of the world’s largest food trade fairs catering to both retail and food service markets with over 100 countries represented and over 65,000 visitors each time.
At SIAL this year Dilmah will feature the Exceptional range with its contemporary selection of teas, the new Exotic range with exciting new flavours such as Passionfruit, Pomegranate & Honeysuckle and Apple, Cinnamon & Vanilla.
In addition, Dilmah will also be featuring the revolution in tea – the Dilmah t-Series with its designer range of boutique teas, the Watte Series– the true gastronomic delight of tea aficionados along with the flagship Dilmah range and the unique range of Dilmah Gifts of Tea which are indicative of the exceptional variety and innovation that are the hallmarks of the Dilmah brand.
 Representing Dilmah at SIAL this year will be Founder of Dilmah, Merrill J. Fernando, his sons Malik Fernando – Director and Dilhan Fernando – Director, Marketing, Charith De Silva – Manager, Customer Services & Marketing Operations and Shalini Canagasabey – Marketing Executive.
The Dilmah stand will be located at Hall 8, Aisle D 087, Parc des Expositions de Paris Nord Villepinte, Paris.
News from Dilmah Press Releases 2010 Dilmah to Showcase its Finest Teas at SIAL 2010

Monday, October 11, 2010

Dilmah Donates to Hospice - New Zealand

It is a little known fact that each January Dilmah donates all the tea a hospice requires for the entire year -  over $24,000 worth.

This extremely generous donation has been quietly happening for the past 11 years - with a value of over quarter of a million dollars and equating to over a half a million cups of tea over that time.
This ongoing donation saves hospice thousands of dollars every year.
In addition to this, for two months each year, Dilmah donates a portion of sales from a range of tea to hospice - $30,000 each year.
2010 is the sixth year that Dilmah has taken this initiative -  
From the 1st of October, $1 from every pack of the Dilmah Extra Strength range will go directly to support the work of Hospice NZ. 
When every moment is, friends, patients, volunteers and staff are able to have a comforting cup of Dilmah tea. A refreshing cup of tea to calm, clear the senses, rejuvenate to ensue the time to meet the needs of others, recollect memories, enjoyment of company and thanksgiving.

100% Ceylon Single Origin Tea.  The tea that is packaged at the source within days of harvest giving ultimate freshness with twice the antioxidants. Antioxidants that fight against cancerous cells, heart disease, high blood pressure, hinder activity in Alzheimer's disease and contains fluoride to combat against tooth decay.
A cup of Dilmah tea goes a long way.
The Dilmah Family is about family. Giving their very best!

Dilmah New Zealand website

The Healthy Apple A Review

Return to Real Tea with Dilmah…


2 Votes

I am excited to introduce you to my favorite tea…actually it’s more like a re-introduction as you have met previously when I’ve blogged about my love for Dilmah Tea.
Sri Lankan family tea company Dilmah, was established by Merrill J. Fernando to bring finest quality, Single Origin Ceylon Tea, garden fresh to tea drinkers around the world. His Dilmah Tea brand was the first genuinely ethical tea brand, bringing a smile to the faces of the underprivileged in Sri Lanka, whilst giving consumers quality, authenticity and natural goodness in their cup of tea.

It took Fernando nearly four decades and in 1988 he launched his own brand – Dilmah. Coined from the names of his two sons Dilhan and Malik, Dilmah was the first producer owned tea brand, and offered tea ‘picked, perfected and packed’ at origin. Unlike the multi-origin blends that monopolized supermarket shelves, Dilmah brought tea that is freshly packed at source and therefore rich in flavor and natural goodness.

Merrill pioneered three important initiatives which have today become hallmarks of Dilmah.

  • Traditional Tea ensures that the tea in made in the traditional, orthodox way perfected over a century
  • Single Origin ensures that the tea is Pure Ceylon tea and not blended with cheaper teas from around the world
  • Garden Fresh packed at Source ensures that Dilmah teas are the freshest and brimming with antioxidants
The Fernando family built their business around their love for tea; today Dilmah is the only vertically integrated tea company with its own tea gardens – some of Ceylon’s best estates – and state of the art printing & packaging facilities, tea packing and investments in every segment of the industry.

Dilmah is unique; a brand that is founded on a passionate commitment to quality and authenticity in tea, it is also a part of a philosophy that goes beyond commerce in seeing business as a matter of human service. This is what makes Dilmah the first ethically produced tea. Business ethics and social responsibility guide the family business where profits from the company are shared with those who are less privileged in society. The MJF Charitable Foundation was established to fulfill this commitment and is changing the lives of over 10,000 people each year through more than 300 different humanitarian projects. Dilmah Conservation is working towards a harmonious coexistence of man and nature by creating awareness and implementing sustainability initiatives.

What makes Dilmah especially unique is the philosophy that defines every aspect of the brand and the companies of the MJF Group. The key to Founder Merrill J. Fernando’s vision was integrity – in relation to his workers, the Ceylon Tea industry and in relation to his customers. Quality, Authenticity and Natural Goodness was what tea drinkers desired and that is what Dilmah offers. In relation to the workers, the exploited and ailing tea industry and our developing country, integrity meant ethics and genuinely fair trade. Merrill J. Fernando built ethics into the heart of his business and pledged to make his business a matter of human service.

That commitment is discharged through the MJF Charitable Foundation, a government approved charity that was formed by him and which bears his initials. The Foundation seeks to enhance the welfare of the Group’s workers, whilst also pursuing humanitarian assistance programs amongst marginalized communities.

With the objective of changing the lives of 10,000 underprivileged people each year, the MJF Foundation designs, funds, and implements over 300 projects throughout the country. These range from dignified empowerment of women, differently abled, conflict or tsunami affected communities, welfare projects, education and provision of free healthcare or vocational training. The Foundation has provided facilities to the National Cancer Institute to establish the first free breast cancer screening programme for poor women in Sri Lanka. The pre-school programme has constructed 72 pre-schools on Dilmah and associate company tea gardens, whilst also offering free English and Computer classes to older children. Foundation nutrition programmes benefit children and the elderly and its Small Entrepreneur Programme (SEP) has been hailed globally for its effectiveness. The Prisoners Reform & Reintegrate programme helps rebuild the lives of reformed prisoners released on parole and the MJF Kids Development Program for urban slum children is offering a light of hope to children with little opportunity in life.
Have you ever tried Dilmah Tea? If so, I’d love to hear what flavors you’ve enjoyed…
As we’re on the topic of my favorite tea, I thought I’d share with you one of my favorite recipes using Dilmah’s Lemongrass Green Tea…I love cooking and baking with tea.  It’s not just for sippin’ and can be used in so many recipes to add flavor and antioxidants.
Risotto with Black Trumpet Mushrooms
  • 8 cups water (for tea)
  • 8 Dilmah Lemongrass Green Tea Bags
  • 1 oz. dried Marx Foods Black Trumpet Mushrooms
  • 1 ripe avocado, pitted, peeled and mashed
  • 3 shallots, finely chopped
  • 3 cups risotto
  • 1/4 cup white balsamic vinegar
  • 1/4 tsp. sea salt
  • 1/4 tsp. freshly ground white pepper
  • 4 scallions, finely chopped
  1. Soak dried mushrooms in a bowl of water for 25 minutes. Drain and reserve liquid.  Rinse mushrooms under cool water; squeeze gently to remove moisture.
  2. In a medium sized saucepan, heat water with Dilmah Green Tea bags; bring to a boil.  Turn off heat and let sit for 5 minutes; discard tea bags.
  3. Add onion and risotto; cook for 10 minutes.  Add balsamic vinegar, dried mushrooms and avocado.  Cook over medium heat until tea has been absorbed.
  4. Cook risotto for another 20 minutes until tender.  Season with sea salt and pepper.
  5. Serve warm and top with a sprinkle of scallions.
  6. Enjoy!

Sunday, October 3, 2010

Dilmah Founder Merrill J. Fernando 2010 Brand Icon Award

Dilmah Founder Merrill J. Fernando has been selected by the Sri Lanka Institute of Marketing,  the 2010 Brand Icon Award. Mr. Malik J. Fernando, Dilmah director, accepted the award on his behalf, who was out of the country.
 Learning of the award, Mr. Merrill J. Fernando commented,  

"Quite honestly, the real icon is the wonderful image that Ceylon Tea enjoyed at the time I launched Dilmah, Single Origin Tea. I mere took advantage of that image, therefore, I share a greater part of this honor with Ceylon Tea and generations of tea planters and workers who developed the industry."
Mr. Fernando is acknowledged in several Asian and African countries as a role model for his pioneering efforts in launching a producer owned tea brand.
He is also recongnised for the unique philosophy he maintains, of making his

"Business is a matter of human service"
 The criteria for the Brand Icon Award is that the Individual be a Sri Lankan national that has excelled locally and globally.   Influencing lives to encourage and celebrate outstanding marketers who have helped enhance the image of Sri Lanka and significantly contributed to the country's economy.

Previous winner of the award have been internationally acclaimed Sri Lankan cricketers Muttiah Muralitharan (2008) and Kumar Sangakkara (2009)

Dilmah launched in 1988 a 100% Pure Ceylon Tea. Dilmah was named after his two sons Dilhan and Malik. Today, both sons run the business.
Dilmah is in the top 10 tea companies in the world. You will find Dilmah in 94 countries and now in the USA.  Superior tea that is packed at the source in Sri Lanka, within days of harvesting, optimum freshness and the highest in antioxidants.

Dilmah gives 10% of global sales back to the workers, the community and reinvested to help make tea a sustainable crop. Partaking in over 100 programs through the MJF Charitable Foundations and also the Dilmah Conservation in protecting the wildlife and its habitat.